Sana Ahmed

Sana Ahmed, Product Marketing Manager, Online Media

Hi, I'm Sana Ahmed, Product Marketing Manager and Trainer

Sana Ahmed's Bio:

Sana Ahmed's Experience:

• Product Marketing Manager at Sprinklr

  2012 - Present

  Product Marketing Management o Support CMO, VP of Marketing, Lead Generation Manager, Copy Writer, Digital Strategy Manager & Trainer o Assist with Product Marketing collateral to support all companywide sales & marketing efforts o Worked on Product roadmap for 2014 to plan go-to market strategy, pricing, market intelligence, product launches & represent voice of the customer o Strategize with Marketing Manager on social media, webinars, trade shows, public relations, website & blogs o Established Project Management system that streamlined financial approvals & lead generation o Entrusted with Community Management, including profiling target audiences, blogging & networking o Maintain research & development reports on Sprinklr platform in regard to competitors QA & Release Management o Wrote & maintained notes for all product releases including: features, enhancements, bug fixes & training o Produced training videos & training sessions for cross-departments on selling & up-selling o Collaborated with QA team to maintain functionality docs, requirement docs, test cases & user stories o Worked with Senior Product Manager to gather requirements for upcoming releases o Managed & maintained JIRA ticket system for release items with test cases, requirements, bugs & progress o Engaged in release planning, documentation & development including Fortune 500 clients o Collaborated with Product team, System Architects, Developers, & QA members on release sprint cycles o Created companywide internal training videos & utilized case stories for each release o Performed daily UI testing of corporate platform across various browsers on rapid product feature releases o Partnered with company trainer on training materials & to respond to questions from Client Services o Teamed inter-departmentally on knowledge handoffs, bugs, fixes & testing of daily & weekly builds o Held numerous training sessions for departments regarding selling & up-selling product based on releases

• Account Manager at Sprinklr

  March 2012 - September 2012

  o Account management for Fortune 100 client, a hybrid AOR SaaS account supervised and contributed to all strategy, reporting, technical, SaaS social media management platform and community management deliverables o Provided SaaS support including training, reporting, metrics, social monitoring, engineering of Facebook apps o Developed strategy for comprehensive reporting, brainstorms, mock-ups and strategy decks for all digital and social media campaigns for client; executed email campaign blasts; provided daily recommendations o Assessed client's needs, requests and scope out various technical, design, and overall project management

• Social Technology Consultant at SanaDotCom Consulting

  2008 - 2012

  o Advised and trained various authors, executives, coaches, producers, small business owners and educators on how to use specific social media tools to use for networking, marketing, project launch/management. o Trained executives on personal technology for business, learning and personal productivity.

• Assistant to Chief Operations Officer at Mashable

  2011 - 2011

  Assistant COO at Mashable HQ o Assisted COO with business operations and project management across all departments including: o Business Development Team: assisted with new partnership strategies under the Mashable Publisher Platform program o Product Development Team: strategized picture gallery view on article posts for more ad impressions o Ad Sales Team: strategized ad sales packages for sales team to sell around content o Events Team: came up with in-house events strategies for educational quality and long-term income revenue; contributed to events: Social Good Summit 2011 and Mashable Media Summit 2011 o Editorial Team: contributed various content placement strategies for content quality and monetization (i.e. 'Topic vs. Topic' article, small business content strategies). o Communications Team: implemented internal communications strategy within teams for project management o Community Team: came up with video strategies for engagement and advertisement partnerships; came up with office culture promotion on Mashable HQ blog. o HR Department: created a filing system for all employee files; created employee manuals for job positions

• Assistant Executive Director at Non-Profit Educational Company

  2009 - 2011

  o Researched and prepared grant proposals that raised over $500,000 annually o Supported Executive Director and coordinates initiatives with departmental leaders and project teams o Prepared training materials around academic life-cycle to support teachers at school sites o Prepared supplemental reports including follow-up mid-year/year-end reports and grant renewals o Produced invoices, generate work orders and collect payments for $200,000 in yearly expenses

• Site Supervisor at Kaplan K12 Services

  2006 - 2009

  o Trained teachers on various Kaplan training techniques including lesson planning and assist in classroom training o Managed dozens of teachers and hundreds of students across various school sites o Raised program revenue by boosting student enrollment & creating largest program site in the city

Sana Ahmed's Interests & Activities: